Motive was engaged to create a dynamic trade show experience for the Allied Retail Group in Brisbane. The goal was to design an evening that allowed suppliers and sponsors to showcase their brands, engage attendees meaningfully, and demonstrate value — all within a trade show format delivered over dinner. 

Motive transformed the space into a full “Beverage Bazaar” style environment, combining networking, entertainment, and brand activations. A themed MC guided the evening, while live entertainment including a sax performance and DJ kept energy high throughout the event. Each supplier and sponsor activation was integrated creatively, ensuring guests could interact, engage, and experience each brand in a fun, memorable way. The setup encouraged movement, connection, and exploration, making the trade show immersive and highly engaging. 

The event was a resounding success, with suppliers and sponsors achieving high engagement and strong visibility. Attendees enjoyed the vibrant, interactive format, praised the entertainment and themed experience, and left with a clear understanding of each brand’s value. Motive delivered a trade show that was both fun and impactful, creating a memorable night that exceeded expectations for both clients and participants.