Noel Leeming Gala Awards Dinner Case Study | Motive Events
Industy
Location
Numbers
Retail
Auckland
420 PAX
MOTIVE DELIVERED
-

The Spark
Motive was tasked with creating a memorable Gala Awards Dinner for Noel Leeming, celebrating their top performers and reinforcing the strength of the brand. The goal was to deliver a high-energy, premium experience for 420 guests that combined recognition, entertainment, and charity elements, ensuring the night felt truly special for both winners and attendees.
-

The Motive
Motive designed a vibrant, immersive evening centred on Noel Leeming’s iconic red branding. The program included an opening act by a live singer, MC Mike McRoberts, a traditional Māori performance, and the presentation of numerous annual awards — the pinnacle of the company’s calendar. A charity auction was integrated seamlessly to engage guests and give back, while the evening culminated with the celebratory Jukebox Band, keeping the dance floor alive. Every detail — from lighting and AV to theming and flow — was curated to wow the client and deliver a cohesive, unforgettable experience.
-

The Moment
The Gala was a resounding success, with guests inspired, entertained, and fully engaged throughout the evening. The mix of brand-aligned design, cultural performance, entertainment, and charitable giving created a night that was both meaningful and celebratory. The client was delighted with every element, and the event reinforced Noel Leeming’s brand while providing a memorable experience for winners, staff, and partners alike.
